CIBER News & Events

Wharton School to Launch Knowledge@Wharton High School: New Venture Encourages Business Literacy for Next Generation

The Penn Lauder CIBER and the Wharton School of the University of Pennsylvania is pleased to announce the launch a high school version of its popular online journal Knowledge@Wharton, which reaches 1.25 million subscribers worldwide. Knowledge@Wharton High School (KWHS), will be fully operational in February 2009. It will be a free biweekly site offering articles, videos, podcasts, business-related learning simulations and interactive tools targeted to high school students as well as teachers. The goal is to help the coming generation understand business concepts and the role that business plays in realizing their dreams as well as driving innovation and social change.

Each issue of KWHS will feature articles on important global business trends and people, and will explore such topics as starting a business, managing money, running a sports team, playing the stock market, going green, finding an internship, becoming a fashion buyer and volunteering for a non-profit, to name a few. All content will be customized for mobile platforms. With more than 21 million students between the ages of 15 and 19 living in the United States and approximately 600 million worldwide, the potential audience for KWHS is large and currently untapped.

"Bringing leading-edge, yet accessible, economic and business knowledge to high school students around the world will contribute to enhanced life and career chances for millions of people," says Mauro Guillen, director of the Lauder Institute of Management & International Studies, which is provided seed funding and expert advice for this project.

For more information about KWHS, including pre-registering and essay contest details, please visit http://kwhs.wharton.upenn.edu.